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Student group urges development of new logo

WILLIAMSBURG - College of William and Mary students frustrated with the school's new logo have formed a group on Facebook.com, a social networking site, to denounce the design and start their own logo contest. The group, Students Against the New W&M Logo, is promoting an online petition that expresses "profound disappointment" with the new logo and implores university officials not to use the new designs.

The group claims more than 2,000 members. In a statement, group founder and student Matt Beato said he hoped administrators saw "the overwhelming opposition to the new logo." A committee of students, faculty and alumni unveiled the new design Dec. 6 to the university's Board of Visitors after months of research and work.

The primary logo is a green and gold "W&M," and by next fall will appear on campus. It replaces the current popular logo, a green and yellow W and M with two feathers, which the NCAA ruled last year was offensive to American Indians. University officials chose to design a new logo rather than continue fighting to save the feathers. Some students have decried the new design, saying the M looks odd as an upside-down W, while others have complained that it simply is boring. [More]

Dec 18, 2007