The latest corporate logo for Cornwall has once again been slammed by critics after the unveiling of the final draft of the much derided emblem which will represent the county.
The flame-like design – which will cost £65,000 to implement but has been condemned as looking like "the emblem of a cattle breed society from somewhere in the Balkans" – has been adapted to be more reminiscent of St Piran's flag, designers say.
But critics say the money would be better spent on public services and have dismissed the latest adaptations as "window dressing".
The new logo will replace the current county crest when the unitary authority takes over from the county council and district councils next year.
Graeme Hicks, leader of Kerrier District Council, who sits on the implementation executive responsible for the transition to the unitary authority, said: "Frankly it's bizarre. This is no better than the last one – it's just window dressing."
"People want something that represents Cornwall's cultural identity. There is a passion in Cornwall that the people making these decisions don't understand."
The current county crest featuring a fisherman, miner and a chough will be ditched next April in favour of the new logo.
Mr Hicks said: "The whole issue is being run by a bungling load of incompetents.
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