Perrier is repositioning its brand in the UK, with the help of graphic design consultancy Cosanostra Design.
The brand, owned by Nestlé Waters, is aiming to position itself as a more adult drink used as a mixer for alcoholic and non-alcoholic beverages.
Giuseppe Rampello, managing director of Cosanostra Design, explains that Perrier is attempting to further its reach in both the soft drinks and on-trade markets, through designs and concepts the consultancy has created for Perrier.
He says, ‘It wants to be a sophisticated soft drink, but we’re also working with bars and nightclubs to stock it – all alcoholic. It can be a mixer, a mineral water or a cocktail mixer.’
Rampello explains that the consultancy has been working with Nestlé Waters for a number of years, and that the project was won on the back of work done for Vittel and Buxton.
The designs Cosanostra has produced focus on a set of postcards and a presentation tin, that Perrier can use to market the brand to bars and night clubs.
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