Red, amber and blue. Mesa's new logo has those colors on three plateau-like shapes stacked up one over the other. The city is quietly phasing in the logo without much hoopla, keeping in mind the "tough economic times," said Mesa spokesman Steve Wright.
It's been used on some electronic documents such as media releases and fliers, but the city plans to implement the change in phases. That means items such as existing stationery and business cards will not bear the new logo until the existing stock is depleted.
The soft launch was timed with the city getting a fresh set of leaders, including a new mayor, Wright added.
The logo also scraps use of the line "city of Mesa," replacing it with "Mesa AZ." The idea is to represent Mesa not as a government entity but as a community, Wright said.
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