The first rule of the Mob Museum is you don’t talk about the Mob Museum.
Las Vegas officials unveiled a tongue-in-cheek marketing strategy today for the forthcoming museum dedicated to the history of organized crime and its influence on Southern Nevada’s development.
Logos, fliers and other advertisements will play on the secretive nature of organized crime and the law enforcement efforts to bring it down, primarily by riffing on the federal government’s penchant for blacking out sections of public records.
The museum’s logo, for example, features the words, “The Mob Museum” with the word “mob” almost totally obscured.
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