Madison Main Street Director Ann Huff officially rolled out the newly-redesigned city logo at Monday night’s regular city council meeting.
The new design will replace three official city logos, as well as a plethora of city references inbrochures and mailings produced at both city and chamber offices.
The new logo is expected to help potential guests and visitors—as well as residents—readily identify references to the city in print media, as well as on business cards, city vehicles, and even the local water tower.
“We’re all screaming ‘Madison,’ but we’re not using the same voice,” said Huff.
The logo is expected to receive a great deal of local, regional, and national exposure in the coming years; because of this, the city went to local professional graphic designer Colleen Hall for the design. Hall holds a Master of Fine Arts degree in graphic design for Yale University, and worked on the graphic representation of New York City’s bid for the summer Olympics.
Hall presented the “first look” to council members Monday night, noting the red-clay color of the logo which references the Georgia earth, as well as a border evoking images of architectural columns.
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