This week marks the official launch of Engine Design, a new hybrid broadcast design experience that pairs leading design directors with the power of sister visual effects and animation company Engine Room.
As both a live action and high-end CG house, Engine Room collaborates with today's top network on-air teams, feature film marketing departments, independent production companies and ad agencies.
The addition of Engine Design is a response to client demand for concept and design direction as part of the creative palette with an innovative model that allows for multiple design directors to pitch on each project.
While still in its development phase, Engine Design successfully tested this methodology with several eye-catching graphics projects for HBO including World Championship Boxing, Boxing After Dark, and HBO Documentary Films.
It was also demonstrated with this year's Promax/BDA Awards Show package, a beta test project for Engine Design.
The Show Package, which is entirely 3D, includes elements of character animation, architecture and other whimsical features.
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