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Apple's Dumbest Idea. Ever

Manhattan boasts dozens of iconic edifices. The Empire State Building. The Chrysler Building. St. Patrick's Cathedral. The New York Stock Exchange. And, yeah, even Apple's (Nasdaq: AAPL) clear-cube store on 5th Avenue and 59th Street, next to Central Park and, appropriately, a stone's throw from toy paradise FAO Schwartz.

Apple, you'd think, loves the Big Apple. But not right now. Not according to a lawsuit filed last week in which the Mac's daddy is challenging the legality of the "GreeNYC" logo -- a green apple formed from what looks like a figure eight.

For its part, the iEmpire says the logo will cause "consumer confusion resulting in damage and injury" to Apple. The worry, apparently, is that consumers would fail to distinguish the shiny Mac apple from the GreeNYC apple. That untold thousands would wander onto city buses featuring the GreeNYC logo, dazed and disappointed as they're kept from a new Mac or iPhone.

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Apr 9, 2008