Logo Design Articles

This article is an attempt to reasonably explicate the mysteries of creating a piece of art---in our case, a logo. Of course a great deal of a graphic artist's skills is untranslatable into words. But still there are many things that are surprisingly easy to catch once you start thinking about them the right way. The audience I had in mind when writing is an amateur webmaster that hasn't graduated from an art college but who has done at least some computer graphics and is eager to learn more. If you're earnestly envious about the cool graphics you see on the best web sites, read on---I'll show you it's not really a magic. Or, at least, not always magic.

About the Author - Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators, then designs logos, business cards, and other marketing materials and websites to reflect that differentiation, as well as to increase credibility and memorability. As the owner of elf design, Erin is passionate about helping small business owners stand out in front of their competition and attract more clients. Hundreds of small business owners across the US and Canada have relied on Erin to create content and visuals that support their brands.

A long list of logo design articles from various sources.

Great archive of logo-themed articles from Logo Lounge. Design trends past & future as well as the latest news from the coporate identity community.